Everyday you are faced with situations where you need to use persuasion. Need extra time on your latest project at work? You’re going to need to win your boss’s approval. Trying to get that last sale to meet your monthly quota? You’re going to need to convince the customer that they need your product.

Dave Lakhani’s Persuasion: The Art of Getting What You Want lays out the blueprint for developing
your persuasion skills. Each chapter seamlessly describes the notions behind what moves people to be persuaded. The human desire for the sense of exclusivity, seeking familiarity with others, and our never ending curiosity are just some of the topics discussed. Throughout the book I found myself reflecting about situations I’ve been in which could have been aided with Dave’s advice. Although one may think that this book is catered towards sales professionals, it’s not. Dave has written this book for all audiences. From the high school student who is in debate club, to the CEO wanting to polish his negotiating skills, Persuasion: The Art of Getting What You Want is fit for all.

Be sure to check out Dave’s blog How to Persuade for the latest discussion on persuasion techniques and trends.